What Are Backlinks to a Website?

Backlinks are simply clickable links or clickable address urls from one website to another.

Websites with more quality backlinks will rank higher with the search engines for a given search term.

The results of an internet search for any given term, words or phrases are displayed in what has been determined to be the most relevant Website to that particular search in the number one spot at the top of the list on the first page. The rest of the Websites that are found are displayed in what are considered to be a descending order of relevance.

A higher rank on search engines will almost certainly result in more traffic. The more traffic a website receives the higher it will rank.

The search engine weighs the amount of traffic or visitors a website receives, or has received recently, as well as the number of backlinks that the website has. The more backlinks and traffic a website receives means to the search engine, that the site is important and very relevant to the word, words, phrase or question being searched for. 구글광고대행

A website needs to have as many, if not more backlinks, and backlinks of a higher quality than any websites that it competes directly with for a given search term or key word.

Search engines weigh the quality of backlinks as much as they weigh the quantity. To a search engine a high-quality backlink comes from a website that it trusts with a high PR “page rank” and that is also very relevant or closely related to the site which it links to.

Simply put, a backlink is a vote. One website is voting for, or recommending another website to it’s visitors, and in so doing a website is staking it’s own reputation on that recommendation.

The more votes or recommendations a website receives the more relevant that website is considered to be.

Some website promoters will often try to employ different techniques to manipulate the ranking of the website that they are promoting.

To prevent or at least minimize this kind of manipulation the search engines continually change and update their algorithms, the way in which they decide which website is the most relevant to a given search term. They are looking for natural high quality backlinks and are constantly looking for patterns or signs that might suggest some kind of manipulation.

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