Any good SEO Internet marketing firm will tell you there are many challenging factors that need to be overcome in selling search engine optimization and social media types of services in today’s market place.
The most challenging factors reside in demonstrating the technicality of the SETUP process along with the necessity of ONGOING SERVICES concerning the positioning and ranking of websites to the Generation X and Baby Boomer’s. It isn’t that these particular folks are any less wise or don’t employ current marketing techniques necessary in structuring their specific corporation(s). What is more likely a possibility is:
- These business owners are dead set against change.
- They need much more education concerning SEO, SEM, Mobile and Social Marketing services.
Local small business owners or mid-sized company decision makers whom are within — the ladder era of Baby Boomers as well as those folks whom were born in the beginning years of the Gen X age — have been doing business for ten, fifteen even thirty years with what we refer to as Traditional Marketing Methods. Using sales methods, profit methods, marketing methods and methods of developing databases by way of telemarketing, cold calling and classic networking techniques, etc. 구글광고대행
Throughout the past fifteen to twenty years, marketing and sales have been slowly shifting to the digital dominion with the creation of Internet marketing, search engines as well as the relationship that’s begun with regards to being able to develop associations through social media sites, which is taking people away from using the traditional methods of marketing.
To be visible to the entire target market today including all of the demographics and age categories – you must compete on the multi-functional playing field which includes the combination of Internet Marketing, SEO, Local Listings or Google Maps, Social Media, Mobile Applications mixed with some of the above mentioned traditional marketing techniques. Bundled together in such a way as to produce prospects and conversions.
Impediment Of Selling SEO to Baby Boomers!
As powerful as Internet Marketing, Search Engine Optimization, and Social Media might be, demonstrating these awesome tools to more mature decision makers (i.e. Baby Boomers) is usually a complicated task. Especially being that we as (SEO-ers) are in an intensively growing market with the continuous flow of new IT-SEO and Social Media type businesses popping up everywhere.
Not to mention the part-timers attempting to supplement their income and international SEM businesses that vow to provide similar outcomes at a percentage of the price. Without divulging the truth that they have no intentions of attempting to rank for good keyword phrases and social media conversions.